The whole world is a sea of marvels.
Yet, we call them ordinary things.
Samantha Grob works as an art critic, copywriter & storyteller in Switzerland, bringing seven years of communications expertise to her craft as a professional word witch. She fences with syllable ravels, weaving them into meaningful texts with bits of logic and magic.
Her intercultural upbringing as an adventurer between East and West has shaped both her worldview and her writing. She crafts coherent texts in German and English, and approaches each project with the curiosity of someone who has traveled the globe as much as she has grazed through books. (She even had a pet camel!) This global perspective, combined with her passion for slow living, infuses her work with depth and intentionality.
Where most see uncertainty, Samantha sees the brink of adventures and beauty. She firmly believes that imagination is the only valid currency in life, and writing is like flying on a broomstick—a philosophy that extends to her role as founder of the art critic platform The Pink Shrimp, which is still organically growing.
As an art historian with studies in Fine Arts in Belgium, and European and Persian art history and philosophy in Germany, she has worked internationally for art galleries. Her voice continues to resonate as an art critic, regularly publishing within the art community.
Trivia: She finds solace in the water, loves green tea, and the Moomins!
Selected Commissions
Art Reviews
Stefanie Knobel, Verflechtungen zwischen Hier und Dort, Kunstbulletin, 05/2025
Group Show: Creatures & Masks, Kunstbulletin, 04/2024
Reading Rämistrasse #141: Samantha Grob zu Wolken Sammeln. Himmelsbeute auf Papier, Graphische Sammlung ETH Zürich, 03/2024
Nadja Abt, Es rumort im Keller. Kunstbulletin, 03/2024
Group Show: Interdependencies - Perspektiven zu Care und Resilienz, Das Ich im Museum. Kunstbulletin, 1-2/2024
Group Show: Alina Kopytsia, Sarah Marinetti & Valentin Rilliet, Kunstbulletin, 12/2023
Mandy El-Sayegh, AICAramba, 09/2023
Fabian Treiber, Wo die Winde weh’n. Kunstbulletin, 7-8/2023
Reading Rämistrasse #122: Samantha Grob zu Sarah Ancelle Schönfeld bei jevouspropose, 06/2023
Louisa Gagliardi, Homo Deus, Kunstbulletin, 05/2023
Pippa Garner, Kunstbulletin, 04/2023
Essays / Short Stories
Hans Jörg Bachmann, 夢見る窓 (Fensterträume), Edition Clandestin; Release: Spring 2025 (coming soon)
Hanns Kunitzberger, Malerei | Painting, 2024
Christina Benz, Vom Zufall zum Einfall oder Dort, wo die Baumnuss blüht, 2023
GIGAX, Werkschau Zürich, 2023
Azar Pajuhandeh, Identity Unpacked, 2022
Bettina Carl, Werkschau Zürich, 2022
Urs Lüthi, Genera of Intimacies, 2022
Shao Fan, The Ink of Wuhan, 2021
Book Projects
Different projects are in the making.